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Word-of-mouth marketing
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1	RETURN ON WORD OF MOUTH SPONSORS PREFACE Add to Reading List Source URL: womma.org Language: English - Date: 2015-09-01 08:37:18 Marketing Economy Strategic management Marketing analytics Internet marketing Communication Human communication Word of mouth Word-of-mouth marketing Referral marketing Global marketing Return on marketing investment
2	Cutting Edge: Our weekly analysis of marketing news 25 May 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections Add to Reading List Source URL: www.cim.co.uk Language: English - Date: 2016-05-25 04:30:54 Marketing Brand Global marketing Direct marketing Social media marketing Market research Advertising Word-of-mouth marketing Brand awareness
3	2016 #WEINDSIGHTS2016 MATTERS INDIA How brand storytelling creates audience Add to Reading List Source URL: accelerateinfluence.com Language: English - Date: 2016-03-03 02:08:05 Marketing Communication design Brand management Advertising Product design Social media Brand WhatsApp Word of mouth Facebook Influencer marketing
4	SOCIAL INFLUENCE MARKETING AND THE BRAND-INFLUENCER-FAN CONNECTION TABLE OF CONTENTS Introduction Add to Reading List Source URL: www.engauge.com Language: English - Date: 2014-03-06 09:05:19 Marketing Brand management Influencer marketing Strategic management Brand Word of mouth Engagement marketing NeoReach Digital marketing
5	CLOVER FUTURELIFE CASE STUDY USING INFLUENCER MARKETING TO REACH 3.1 MILLION PEOPLE IN 4 DAYS FOR THE LAUNCH OF NEW DRINK THIS IS HOW WE DID IT WHY? Clover and FutureLife needed to create brand awareness for their new Sm Add to Reading List Source URL: webfluential.com Language: English - Date: 2016-06-09 17:26:23 Influencer marketing Strategic management Social networking services Twitter Word of mouth Hashtag
6	MARKETWIRED INFLUENCERS Discover the influencers relevant to your business. Connect, share and amplify your content. In a world where everyone has the power to influence, it’s important to understand who can have a dir Add to Reading List Source URL: www.marketwired.com Language: English - Date: 2016-01-07 16:57:57 Marketing Software Economy Influencer marketing Strategic management Consumer behaviour Social networking services Social media Brand awareness Marketing buzz Word of mouth Marketwired
7	http://www.marketingprofs.com/print.asp?source=%2F5%2FMarsdenOe Add to Reading List Source URL: www.connectedmarketing.de Language: English - Date: 2008-10-23 16:23:01 Brand management Brand loyalty Marketing Word of mouth Consumer
8	A Word-of-Mouth Marketing and Brand Advocacy Technology Solution The average consumer mentions specific brands over 60 times per week to their friends, family, and co-workers (WOMMA) 90% of online consumers trust review Add to Reading List Source URL: www.fancorps.com Language: English - Date: 2012-04-16 10:59:16 Communication Human communication Word of mouth Word-of-mouth marketing Brand ambassador Klout Strategic management Brand management
9	Guides Concerning the Use of Endorsements and Testimonials in Advertising - 16 CFR Part 255 Add to Reading List Source URL: www.ftc.gov Language: English - Date: 2013-07-05 13:44:31 Media manipulation Marketing Business Brand management Testimonial Testimony Celebrity branding Federal Trade Commission Infomercial Word-of-mouth marketing Advertising Marketing ethics
10	A Word-of-Mouth Marketing and Brand Advocacy Technology Solution The Fancorps concept is simple. You need to promote a product, and the best way to do that is to get the people who are familiar with that product passiona Add to Reading List Source URL: www.fancorps.com Language: English - Date: 2012-05-03 18:11:34

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